AD0-E452 Dumps

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Vendor: Adobe

Certifications: Adobe Audience Manager

Exam Name: Adobe Audience Manager Architect

Exam Code: AD0-E452

Total Questions: 81 Q&As ( View Details)

Last Updated: Apr 16, 2024

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AD0-E452 Practice Questions and Answers Online

Questions 1

An eCommerce client acquires Adobe Audience Manager as its DMP to personalize content areas on the landing page based on users' shopping history and ad impressions. The client currently uses Adobe Experience Manager (AEM) for content management. Adobe Target for content personalization, and a non-Adobe Ad server.

Which integration approach is needed to meet these requirements?

A. Real-Time Server-to-Server Integrations

B. Pixels syncs to targeting systems

C. Real-time calls using People core service

D. Server-to-Server Batch Integrations

Show Answer
Questions 2

What is the minimum required information in the file name for audiences onboarded from the CRM system?

A. ftp, dpm, DPID, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite, SPLIT_NUMBER, gz

B. ftp, dpm, DPID, TIMESTAMP, .sync/.overwrite

C. ftp, DPID, TIMESTAMP, .sync/.overwrite

D. ftp, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite

Show Answer
Questions 3

What is contained in a Customer Data Feed (CDF) export file?

A. Event Time, Request Parameters, and DPID captured by an event call

B. Only User IDs and segments IDs captured by an event call

C. Only user IDs, trait IDs, and segment IDs captured by an event call

D. User, trait, and segment IDs and all parameters captured by an event call

Show Answer
Questions 4

A client invests in digital marketing tools to identify current customers and drive media and site

personalization programs for current customers at scale:

The client has a large current customer base.

Fifty percent of current customers have logged in on the client's website or mobile app in the past 6

months.

The client wants to re-engage with current customers who have not logged in to the website or mobile app

in the past 6 months.

Irrespective of website visitors’ login status, the client wants to identify whether the website visitor is a

current customer.

The client wants opportunities to identify current customers across devices.

Which recommendation should a solutions architect make to the client?

A. Onboard current customer data through match partner and Natural Match

B. Onboard third-party data via Audience Marketplace

C. Onboard current customer data through mobile app match partner

D. Onboard current customer data through either match partner or Natural Match

Show Answer
Questions 5

A client licenses the following tools:

Adobe Analytics for web analytics Audience Manager for audience management and activation Adobe Campaign for email campaign management Adobe Competitor's platform for website personalization

The competitor's platform supports the API-based integration with Audience Manager. The client wants to send the audiences from Audience Manager to the competitor's platform.

Which two actions are required to establish the integration successfully? (Choose two.)

A. Ensure API calls to AAM includes ".../ibs?d_stuff=1andd_dst=1andd_rtbd=jsonandd_cb=[callback_function]"

B. Set up URL Type destination in Audience Manager

C. Set up Cookie Type destination in Audience Manager

D. Ensure API calls to AAM includes ".../event?d_stuff=1andd_dst=1andd_rtbd=jsonandd_cb= [callback_function]"

E. Set up Server to Server Type destination in Audience Manger

Show Answer More Questions

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